Everyone in quality knows Deming matters. Few can explain why.
It’s not your fault. Deming’s ideas are profound, but he organized them poorly. What we have is a jumble of 14 Points, four elements of Profound Knowledge, aphorisms, and red bead experiments — pieces that clearly belong together but never quite cohere.
Available books on Deming don’t help. They either tell his life story or repeat his material in the same disorganized form he left it.
Quality in Depth is different. It introduces four original frameworks — THaW, the Epistemic Spiral, the Deming Stairway, and the Benedictum — that reveal the structure underneath Deming’s thinking. For the first time, you can see how the pieces fit together.
After reading this book, you’ll be able to state Deming’s principles in logical order, explain their value to skeptical leadership, and begin applying them from whatever position you hold.